541860 — Direct Mail Advertising
Description
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Overview Facts
| NAICS Code | 541860 |
|---|---|
| Industry Title | Direct Mail Advertising |
| SBA Size Standard | $22,000,000 |
| IRS PBA Code | 541800 (rolled-up match) |
| Sectors Hierarchy | Sector 54 → 541 → 5418 |
| Source / Verified | US Census 2022 NAICS Manual / 2026-06-28 |
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 7331 - Direct Mail Advertising Services (via SIC1987:7331→NAICS1997:54186→2002:541860→2007:541860→2012:541860→2017:541860→2022:541860)
Related Resources & Compliance Guides
Further regulatory reference links for NAICS code 541860:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.
Related Industries in 5418
Frequently Asked Questions (FAQ)
Is 541860 a valid 2022 NAICS code?
NAICS 541860 is 'Direct Mail Advertising', a 2022 U.S. national industry under Sector 54 (Professional, Scientific, and Technical Services); the SBA small-business size standard is $22,000,000.
What is the SBA size standard for NAICS 541860?
The SBA small business size standard for NAICS 541860 is $22,000,000 (based on receipts).
What is the legacy SIC code mapping for 541860?
NAICS code 541860 maps to the legacy 1987 SIC codes: 7331 - Direct Mail Advertising Services.