541830 — Media Buying Agencies
NAICS 541830 is 'Media Buying Agencies', a 2022 U.S. national industry under Sector 54 (Professional, Scientific, and Technical Services); the SBA small-business size standard is $32,500,000.
Description
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Exclusions & Cross-References
- Selling time and space to advertisers for media owners as independent representatives--are classified in
- Industry 541840, Media Representatives; and
- Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810,
- Advertising Agencies.
Overview Facts
| NAICS Code | 541830 |
|---|---|
| Industry Title | Media Buying Agencies |
| SBA Size Standard | $32,500,000 |
| IRS PBA Code | 541800 (rolled-up match) |
| Sectors Hierarchy | Sector 54 → 541 → 5418 |
| Source / Verified | US Census 2022 NAICS Manual / 2026-06-28 |
NAICS Structure: 541830
National Industry
Sector (2)
54
Professional, Scientific, and Technical Services
Subsector (3)
541
Professional, Scientific, and Technical Services
Industry Group (4)
5418
Advertising, Public Relations, and Related Services
Industry (5)
54183
Media Buying Agencies
National Industry (6)
541830
Media Buying Agencies
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 7319 - Advertising, NEC (via SIC1987:7319→NAICS1997:54183→2002:541830→2007:541830→2012:541830→2017:541830→2022:541830)
Related Resources & Compliance Guides
Further regulatory reference links for NAICS code 541830:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.
Related Industries in 5418
Frequently Asked Questions (FAQ)
Is 541830 a valid 2022 NAICS code?
NAICS 541830 is 'Media Buying Agencies', a 2022 U.S. national industry under Sector 54 (Professional, Scientific, and Technical Services); the SBA small-business size standard is $32,500,000.
What is the SBA size standard for NAICS 541830?
The SBA small business size standard for NAICS 541830 is $32,500,000 (based on receipts).
What is the legacy SIC code mapping for 541830?
NAICS code 541830 maps to the legacy 1987 SIC codes: 7319 - Advertising, NEC.