541910 — Marketing Research and Public Opinion Polling
Description
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples
- Broadcast media rating services
- Political opinion polling services
- Marketing analysis or research services
- Statistical sampling services
- Opinion research services
Exclusions & Cross-References
- Providing research and analysis in economics, sociology, and related fields--are classified in Industry
- 541720, Research and Development in the Social Sciences and Humanities; and
- Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing
- Consulting Services.
Overview Facts
| NAICS Code | 541910 |
|---|---|
| Industry Title | Marketing Research and Public Opinion Polling |
| SBA Size Standard | $22,500,000 |
| IRS PBA Code | 541910 (exact match) |
| Sectors Hierarchy | Sector 54 → 541 → 5419 |
| Source / Verified | US Census 2022 NAICS Manual / 2026-06-28 |
Legacy SIC Concordance
Trace the historical mapping chain from the 1987 Standard Industrial Classification (SIC) to the modern 2022 NAICS code format.
- SIC 8732 - Commercial Economic, Sociological, and Educational Research (via SIC1987:8732→NAICS1997:54191→2002:541910→2007:541910→2012:541910→2017:541910→2022:541910)
Related Resources & Compliance Guides
Further regulatory reference links for NAICS code 541910:
- Sector 54 Directory Hub — List of related industries in the Professional, Scientific, and Technical Services sector.
- SIC ↔ NAICS Crosswalk Tool — Look up mappings between legacy SIC codes and modern classifications.
- SBA Size Standards Guide — Complete rules and averaging periods for small business classifications.
- Calculating Annual Receipts Guide — Detailed worked example of revenue calculation rules.
- IRS Principal Business Activity Guide — How NAICS codes map to corporate and entity tax filings.
Related Industries in 5419
Frequently Asked Questions (FAQ)
Is 541910 a valid 2022 NAICS code?
NAICS 541910 is 'Marketing Research and Public Opinion Polling', a 2022 U.S. national industry under Sector 54 (Professional, Scientific, and Technical Services); the SBA small-business size standard is $22,500,000.
What is the SBA size standard for NAICS 541910?
The SBA small business size standard for NAICS 541910 is $22,500,000 (based on receipts).
What is the legacy SIC code mapping for 541910?
NAICS code 541910 maps to the legacy 1987 SIC codes: 8732 - Commercial Economic, Sociological, and Educational Research.