541613 — Marketing Consulting Services

Description

This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples

• Customer services management consulting services
• New product development consulting services
• Marketing management consulting services
• Sales management consulting services

Exclusions & Cross-References

• Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810,
• Advertising Agencies;
• Developing and implementing public relations plans--are classified in Industry 541820, Public Relations
• Agencies;
• Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising; and
• Developing and conducting marketing research or public opinion polling--are classified in Industry 541910,
• Marketing Research and Public Opinion Polling.

Overview Facts